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As IT in the late 90 s as "well" type of development, LED has experienced the era of electronic devices in the 80 s from 60 s of the finished product display leap, along with the domestic LED display application through the control technique and device cost barriers, the successful design of the blue LED chip, the overall market full-color LED display, LED China market is in full swing. According to the relevant market research data, the LED display market with a 10.3% average annual growth rate, growth from $2006 in 6.5 billion to $8.8 billion in 2011. From the beginning to the stock exchange market, Banks, hospitals, airports, stadiums, museums, and even to the present community bulletin boards, LED screen has witnessed the rapid development of China's economy and information technology in all areas of infiltration process completely, in casual between has become the information display field can not be replaced by way of the modern media.
In recent years, LED display in the Chinese market development speed very quickly, whether from foreign leaders, or shenzhen powerhouse of absolute quantity advantage, different sizes of LED enterprises over the years, let the market "smoke".
Rapid rise of 10 years of domestic enterprises
LED display in China market with the development of the technology of "walk side by side, with the continuous development of LED technology, in the full color LED display, a level 256 grayscale video control technology, the cluster without meridian control, multi-level comprehensive breakthrough in aspects of group control technology and product innovation, our country enterprise in the fierce to technology and product design and there is no too much on technology gap with the international first-class brands, has formed the situation in which a par. LED market and, in the early 90 s China was a "virgin", market development and nurturing stage, the potential of the domestic LED brand with the wind fallen leaves rapidly swept across China LED the market, LED the market are almost all domestic brands in the world, there is no lack of among them made name, such as Germany, pine and think, science and technology, Shanghai lianchuang, light lei technology, etc. These enterprises in guiding the development and application mode of cultivating Chinese LED market.
On the other hand, due to the LED display, LED screen, LED TV wall, LED electronic billboards entry-level technical threshold is low, from control system to mask design, screen production division of labor is very fine, will be the main technology integration can become a producer, resulting in many technical and financial strength is weak in the market for smaller companies profitable. At that time, the domestic LED display market shows the status of the uneven. Many enterprises in order to occupy the market, do not hesitate to exaggerate their product performance, is not actually push the product advantages, many users knowing little about the technology of products, product quality in terms of price. In the first decade of the LED display market most rapid development, though the market competition is intense, chaotic, but the day of the Chinese brand is quite moist.
Market transition, foreign break into the high-end market
As Lighthouse (signs in the light of science and technology) company in the international market department, senior
manager Mr GuanPeiHua said: "at present, Shanghai, Beijing, shenzhen and other cities, with the first batch of LED display have included in the renewal period, customers pay more attention to product quality and maintenance service, also to the requirement of product is higher than before." "Extensive" market model, therefore, can no longer meet the demand of users, to see the market transition characteristics, who enjoys high reputation abroad first-class companies looking to enter the Chinese market, at home in the local team, in succession to the already quite competitive LED market has brought the huge impact. Say their impact is huge, because they has many years of experience in foreign countries, products to be tested in mature markets, formed the irresistible brand advantage. Moreover, foreign brand goal is quite clear. "Dakota company will pay attention to the development, production, sales, to adapt to the Chinese market product, our main product positioning in the high-end market, establish and promote their own brand image," the Dakota (Daktronics) electronics (Shanghai) co., LTD., a consultant and production director, said. The establishment of a clear target market with the help of their advantage in the international market, Dakota since 2005 after the establishment of the domestic office, after just a few short years time soon received a large number of high-end project orders: such as the low completion of wukesong stadium in December last year; Earlier this year, China central television (CCTV) new sites also chooses the Dakota HD series of outdoor color video display screen, used to play all kinds of information, such as video ads be LED in advertising, the media industry of China is a typical application case; Recently, Dakota is also in place drops for Asia the first big station, Beijing south station installation 11 pieces of indoor display, in which the public information such as train moment release and advertising company advertising operations. The 11 screen will appear on August 1, the collective, let Beijing south railway station is the most populated station LED display applications.