Referred to in the domestic market, domestic commercial shows the application of the market, what people thinks of above all is the transport, energy and resources and state procurement related industry application. According to incomplete statistics, at present, the domestic market of domestic commercial display, remove the bank application of the commercial industry, including transportation, only the government and public services, energy and resources, these three related to the government and the state-owned enterprise funds into applications will account for nearly sixty percent of the market.
However, the "great trees are good for nothing but shade" way of market development, there was changed from last year -- under the guidance of relevant national austerity, the government procurement to fell sharply, which have limited the application of the market is becoming more in demand, for display companies seek new market growth is imminent, it is in this case, the limited development of the retail market has become a focus of attention.
"Slow half racket" domestic retail industry development, is an opportunity and challenge
In fact, in foreign markets, the proportion of domestic commercial display in the retail industry is not low, at present has reached around 50%, and in the domestic market, the application of only 4.9%, is the domestic industry lack the appeal of this line? Of course, the answer is no, and related manufacturers are very bullish on developing foreground. Such as, benq, xu bin, head of the field clear said in an interview, in the commercial display industry, retail application on behalf of the future, the market is a very big growth point.

Domestic retail industry are showing a "slow half racket" the development of the state, with display manufacturers market development have been intentionally. In domestic commercial display industry, the government project and the project of state-owned enterprises is a typical "three highs" representative - high profits and high tech content, high rate of return, a successful project support related enterprise performance in one year, and be able to become a living signs of marketing in the future, is a rich and famous, is enough to make enterprise.
Compared to retail industry is represented by the general business applications in some "small", not only the project size is small, and because the user limited funding, pay attention to economic benefits, lower profits. Although the base of the market is enough big, however, are too scattered, market awareness cultivation is not easy, this is what makes the most of the manufacturers took the "away" attitude. However, it is because of this, built the market rules of retail industry is almost blank, emerging market development for positive makers, who can take the lead in the public profile of this field, who will be able to become the leader of the mainstream market in the future.
Display manufacturers favor retail chain applications, solution is the key
Compared with the government, state-owned enterprises and other large application project, retail industry application although not persistent pursuit of cutting-edge technology, but as a result of design refinement many application areas, together with the popularization of user groups, therefore, was more diverse application requirements. So-called all tastes, for commercial display manufacturers, in the initial stage, to achieve the winner-take-all obviously isn't easy, but to public profile in the market, to studies ", "there are pursuing the perfection of a refining area, in this case, the balance of input and output, the number, size and the unity of the overall chain enterprise becomes the key cultivation object, such as fast food restaurants, convenience stores, supermarkets, etc., according to companies such as samsung, LG, philips, benq are introduced detailed solutions aimed at these places.
In these places, commercial display screen is mainly used as information display terminal, such as digital signage system application, to achieve the desired effect, it is not enough to excellent product quality, perfect solution has become the key. Facing the lack of professional knowledge of the general public users, manufacturers of dominance reflect incisively and vividly, namely to provide one-stop service, this with the whole display industry manufacturers to keep highly agree with comprehensive service transformation. This means that, in addition to corporate profits to maintain demand, the retail market to expand to a great extent, but also the inevitable industry.
Conclusion:
Over a long period of time, the government projects and state-owned enterprises will still be supporting the main driving force of sustainable development, and domestic commercial display industry, however, it does not cover industry applications have begun to actively show ordinary commercial areas in the fact that, in particular to the general public for the target group of retail industry, the potential is tremendous, sustained growth will be the future industry an important driving force. According to the manufacturer's attaches great importance to market development will speed up the application.