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In 2014 for the LED industry, is destined to be extraordinary one year. In over 2013 great momentum, the LED lighting market ushered in the three years of gold. But in the enterprise in the industry must pay attention to the big three "hidden"
The LED display and lighting applications prospects, has been in the process of rapid development, but at present the ndustry concentration is not high, the market share is relatively fragmented, competition is intense. Industrial policy to promote, in the context of the growing market demand, the future may have more capital into the LED industry, enterprises will face more intense competition in the market. While southern China is currently the domestic LED industry concentration of a competitive area. Compared with the many competing firms abroad, the domestic enterprise with manufacturing, sales channel, brand, cost and other comprehensive advantages, and the product quality has reached the international advanced level. But with the increasing competition in the industry, if the enterprise cannot persist in technology, management, scale, brand and technology research and development to keep advantage, overtaken by competitors may face risks, thus has certain adverse effect on enterprise performance.
Price competition is increasingly fierce
LED industry technology progress quickly, the product update quickly, in gradually reduce the production cost at the same time, product prices are falling. At the same time, is driven by the state policy, more capital into the LED industry, new capacity gradually released, the market competition, product prices to fall. Enterprises through technical innovation and management innovation, and maintain company's LED products competitive advantage, and constantly strengthen research and development of new products, adjust product structure, focus on market segments, to maintain the stability of the company's main business gross profit. At the same time the company fully implement the lean production management, integration of supply chain system, effectively reduce the purchasing cost of raw materials and the product cost of production. However, the size of the market expansion and increased competition could still make the product prices fall further, make some enterprise profit decline in danger.
Expansion has "tide" coming management into hidden wounds
Since the lighting market, the asset scale, production and sale of some famous lighting companies scale, the scale continues to expand. And the rapid development of the enterprise for management decision making and management activities in, human resource management, risk control and so on the management of the demand is higher and higher, if not timely raise the ability and level of management, reserve management and management talents, enterprise will face the management mode, talent reserves, technology innovation, market development and other challenges, make the enterprise faced certain risk management. So enterprises should attach great importance to the change of internal and external market environment and industry policy change, and closely around the established strategy, adhere to blaze new trails, in front of the board to innovate within the enterprise, on the basis of fully research the factor, argues vigorously in the research and development, production, marketing and so on various prospective business system arrangement, grasp the change, realize the spanning development.
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