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From the single and double color to full color, from outdoor to indoor, carding the history of the LED display industry, can find alternative always industry development of a common thread. Our products can be divided into two types of alternative. The first type is the LED display industry of upgrading of their products, such as industry early full color LED display for single and double color products to replace, the current high density products substitution of low density products; The second is for some other LED display industry instead of competing goods, such as neon lights, outdoor information display media such as print advertising, advertising light boxes, and LCD, DLP, LCD display and other indoor display equipment. As you can see, as the whole industry chain, the LED display market boundaries have been broken, application scope is more and more wide, the market space got great improvement.
In China in 2013 and developed more than 20 years of LED display industry, are in the worst period of time. Rental market after 2012 years of price wars, lessor overdrawn 2013 purchase plan in advance, and the government of a paper ring luxury make is to let the whole market down; In the outdoor advertising market, quality on the point of first-tier cities increasingly scarce, negative factors such as light pollution caused large screen for examination and approval of outdoor installation difficulties. In such a market environment, the industry cry load, LED display lighting enterprise or transformation, or to seek mergers and acquisitions, more companies directly eliminated by the market. LED display business?
With all its questions, LED display screen and LED advertising machine small spacing. Compared with the traditional LED display, LED advertising machine screen area is small, the unit price is low, using range is wide, is advantageous to the enterprise to improve the shipments, absorb excess capacity; From customer side, LED advertising machine for advertising operators in small and medium-sized screen market provides better than LCD screen display device. LED display screen competition threshold is high, small spacing are profitable, can effectively improve the profitability of the enterprise. For users, LED display screen appears broke the DLP small spacing of high-end indoor display market situation, for the traditional meeting, command and control, and other users provides a new choice. It can be said that these two products to broaden the use scope of LED display, the industry enterprise through and other commercial display device of cross-border competition entered into a new blue ocean space.
In addition to the LED display screen and LED advertising machine, small spacing of LED display screen is also a model of industry cross-border competition. As declining the cost of LED display, small full-color LED display also gradually adopted by ordinary users and even individual users. For developers, including super, chain clothing boutique, jewelry store, garage and other places of very high demand to show business, some LED display companies focus on launch of the LED display screen. Compared with LCD screen, LED display screen has the following advantages: 1, under the environment of semi outdoor highlight can be clear display. 2, customers can customize according to the demand display area, act according to actual circumstances. 3, thin shape won't take up too much space.
LED display updating and upgrading of industry For a new horizon
Compared to replace other display equipment industry brings opportunities, LED display product upgrading to form market space will be more imaginative. LED display own upgrading can be divided into two aspects to illustrate:
First, the service life of the products meet the original formation of the alternative. According to the author, influenced by the LED light failure, the life of the LED display for five years or so commonly.
Over the past five years, can say is the most gold five years, China LED display LED display in advertising, stage, sports venues and so on various applications received great popularity. So in the next few years, there will be a lot to use period of LED display need to be replaced, this undoubtedly bring huge economic benefits to the enterprise.
Secondly, it is new technology, new products to replace traditional product formation. Development so far, the industry has three development trends of enterprise.
The first full-color LED display replace the trend of single and double color. Market in large screen, full-color LED display screen has become the market mainstream products, but in the screen door to represent the small screen market,will soon be breached by full-color LED display. As far back as 2011, companies began to produce P20 full-color screen door head, later have a more elaborate P16 products, but because the spacing is too large, displayeffect for ordinary store is very strict, coupled with the high cost, there is a big difficult to promote. In 2013, the city of single and double color for the top of the powerful giant color began to advocate P13.3 full-color screen door head, channels on its own strong ability of shop goods, has obtained certain achievement in terminal market. But objectively speaking, the current full color screen door head hasn't really shake single and double color in the screen door head position of the market, one is because the price is high, the second is to use simple as single and double color, manufacturer maintenance cost is larger.
Third, big span LED display outdoor lighting market recognition, huge market potential alternatives to traditional digital tube. In indoor LED display small spacing at the same time, used for outdoor building lighting of large area of LED photoelectric curtain wall also bring new growth space for the industry. It is known that the LED photoelectric curtain wall is composed of numerous large gap article lamp panel, mainly used in the center of the city of the whole surface of the building wall body and roof, benchmarking a project down the order. For advertising operators, large LED screen area can lead to higher advertising revenue, because advertisers tend to put in the area of greater media.
To sum up, the update will bring the industry LED display new growth drivers, LED advertising machine, LED display screen will be small spacing for the industry to open up new markets. In addition, the Brazilian World Cup demand for high-end LED display, the highway LED display will become the industry all good replacement demand, LED display in 2014 is expected to be swept away last year, towards a brighter future.
Second, it is the trend of the high-density LED display replace low density products. Along with the progress of the upstream chip and packaging technology, the LED display is falling every year 1 ~ 2 mm. Outdoor LED display, for example, the mainstream of the industry before the product is P10, is now in the P8, P6, even have enterprise developed P3 doorappearance LED display. Under this trend, SMD table product with the display performance advantages, began to replace into products gradually become outdoor displays the development direction of the future. But we also see, in the face of the challenge of the table paste process more mature into the display screen is not dying out there, with a smaller 246 lamp bead radius, now also can do spacing for P6 outdoor LED display. In addition, it is worth mentioning that some companies through into the process of improvement, the RGB three chip seal to insert a straight lamp, outdoor triad has been developed products. Using the way of packaging and upright LED display without changing the production process can be done under the condition of smaller density, and competitive in price.