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In the second half of the Chinese LCD market demand forecast analysis
From:www.bvslcd.cn Time:2014-08-09 Views:
      A slight drop in LCD TV panels shipped since June, August began to gradually recover, steady growth in September. Due to boost exports, shipments more than expected in the first half of the LCD TV panel, the panel makers expect of the second half of the shipments is not high. This is mainly because the World Cup end of cargo, export growth in the second half will be much lower than the first half of the year.
Although exports for the first half of this year panel demand is quite large, however, as the end of the World Cup, in the second half of the market demand growth will return to domestic demand. Since June of this year, the main brands of LCD TV shipments and retail sales have positive growth opportunity. In the second half of the domestic demand to return to growth trajectory, domestic demand is expected to contribute to brand manufacturers to complete the annual target.

Can be expected that mainland companies will continue to actively ready for the next wave of golden week in October. Although the mainland market demand is relatively weak, but not for the next few months panel directly affect the purchase plan. For the second half of the global TV market, there is more variable. While some brands of full-year target is lower, but they remain more optimistic about panel of purchasing plan.

LCD TV sales in May fell sharply from the same period last year more than 30%, the main reason is not the market factors. Although brand manufacturers inventory levels increased slightly, but the main brand factory average inventory is still within 5 weeks. Part dimension is still in the tense situation of supply and demand, inventories remain at the level of the controllable brand factory.
In the current panel under the tight supply situation, brands for obtaining often takes precedence over control panel resources inventory. Overall, the mainland brand factory in July and after several months of shipments although target is lower, but still more optimistic. This means that in the third quarter of 2014 the mainland manufacturers panel demand remains strong.
Brands in mainland before and after the May Day, actively promote 4 k and big size LCD TV sales, but less than 50 inches of part 4 k TV sales situation is not ideal. In the second half of the manufacturer will gradually import more low-cost green 4 k LCD TV.
In may, the group of gen shipments despite obvious decline from April highs, but still the first big panel suppliers for China manufacturers. Huaxing photoelectric shipments of 1.5 million, a 6% growth in April. The main reason is huaxing photoelectric raised 32 inches panel delivery ratio, cut the 48 inches and 55 inches panel shipments.

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