The LED display market is very competitive, each big LED display the success of the enterprise market strategy positioning failure will directly decide the enterprise competitiveness and survival, LED enterprises how to sell your product?
1, advertising,
Abundant case project has special professional brand planning team or company as its propaganda, including from the network to the industry web site or related books and periodicals magazine, from the exhibition to the related media system planning. Do some influence larger LED screen project, thus cause we only do big projects from the public product positioning, and then to enhance the company's high-end brand, etc.
2, public relations campaign
Relevant policy of propulsion, and the government personnel investigations, thus can get the strong positive propaganda influential media.
Self-owned brand extension, before some companies do LED display related products, due to see that the market is good, then use its strong brand advantage to the industry.
Early establishment of regional advantages, especially the beginning as early as a few years industry rapidly in foreign markets to establish brand awareness, now return to the local market, competition is strong.
But it is now more peer companies rely on the powerful push potential business personnel, the company's brand, positioning, product by each project, the nationwide for open. Other companies only focus on a particular type of product, do indoor triad full-color led display, such as refinement of to occupy the market.
High-end LED display, generally no agents, no channel, but there is no denying the fact that they will set up an office in the area and assist the local engineering contractor of the project and later maintenance work of the project.
Low-end channel, the situation is the net, the set point, but as a result of spread too open, now have a little confusion, transregional or speculative phenomenon occurs frequently. Use strategy is tempted into at a lower price, brand penetration; Through the low prices to attract attention and come back to play word games industry. From the point of the market, their influence and market share is good, I think should be an example to peers of the same company. LED the market, the greater the competition is, of course, how to keep their own advantages, unbeaten in the competition, you will need to see your company's product positioning and industry status, don't blindly, must identify the direction.

And low-end customers is: engineering (usually go the whole screen is given priority to, sometimes they assemble ChengBing again to install), advertising lighting company (general project is not very big, screen accounted for more than that he assemble, large amount of local boards or wholesaler from manufacturer walk boards), LED wholesalers (mainly in major cities, has regional advantages, especially the henan zhengzhou wholesalers), for different customer groups to take different strategies to cope with the situation, the protection of the different price, it needs further research.

As people the in-depth understanding of the concept of the LED, the LED screen industry entered a rapid development of fast, good and evil people mixed up of peer companies (mainly refers to the production company) as to gain the market and obtain more market profit, various ingenious methods; From the current industry situation, divides into the peer company high-end and low-end, here is not the product itself quality high and low, but is refers to the relative technological content of products, namely, full-color led display screen with single and double color led display. The positioning of different LED companies is how to win your market? Conclusion: high-end watch brand, low-end channel.

This article key words: BVSION HONGKONG CO.,LIMITED, BVSION, BVS, LCD screen, LCD, LCD driver, INNOLUX LCD screen,CHIMEI LCD, LCD module, Display panels, Display, A gauge panel, A + screen, LCD module, the original screen, screen, assembly of the original screen, LCD, LCD panle, Display, LCD monitrator, 7 inch LCD, 7 inches LCD screen, 8 inches LCD screen, 9 inches LCD screen, 10.2 -inch LCD screen, 10.4 -inch LCD screen, AT070TN90 v. 1, AT080TN64, CHIMEI LCD screen, CHIMEI INNOLUX, vehicle-mounted LCD screen, machine screen, car navigation screen, car navigation, navigation LCD screen, car DVD, LCD and thriving electronic, prosperity of science and technology, headrest LCD screen, group of agents, group and small size LCD screen, industrial control panel, medical equipment dedicated LCD, TP, AT070TN83V. 1, AT080TN64, AT070TN92, AT070TN94, EJ080NA - 05 b, EJ080NA - 04 c, EJ080NA05 b, LSA40AT9001, ZJ070NA - 01 p, ZJ080NA - 08 A,,HJ080IA-01F,HJ080IA-01B,HJ070IA-02D, touch screen, www.bvslcd.cn
This paper is derived from the network.