Known to all, the product exports, the LED display screen to the international market, is considered by many domestic enterprises is a very glorious and pride enterprise competitiveness. Nearly ten years, our country LED display products are exported to shoulder the historic turning point, China LED display to export more than 80% of the world's exports, a variety of data show that LED display products in China has entered the international field of vision, is under review of global users. However, should cause our attention is that although the export data is large, but really with own brand export enterprises and products less a lot of, what the reason? In our country are exploring more need to increase is not only the quality, and creative new products and technological innovation.
A, if the export advantage, means that the cost advantage
Shenzhen full-color displays the postpartum in our country, prompting the development of the LED display industry is becoming more and more prosperous. LED display application according to the Chinese optical photoelectron industry association branch of statistics, since 2012, our country LED display application market annual sales totaled 25.3 billion yuan, increased by 15% compared with 2011 % u3002 industry quickly gave rise to the development of mature, has a complete industrial chain supporting system, but also accelerated the production of momentum.
Second, the new screen technology development
LED display technology at home and abroad at present, the level of excellence in innovation, technology into a higher point, such as: LED display core device and key components technology rising in recent years, as the progress of the LED display technology provides important technical guarantee. LED display applications in the form of products constantly, and also brought the technology level of Chinese LED display industry overall ascension.
More than three, a vast market overseas, but challenges also
Although LED display application field widely, markets around the world have a wide range of scenarios. Have, according to data during 2010-2014, the global LED full-color display market will remain 30.43% compound growth rate, is expected to be the size of the market in 2014 will increase to $9.55 billion, equivalent to about 60 billion.
The four, LED display, export situation, characteristic of industry enterprises have advantages
The development of the export business of LED display, make domestic display production enterprises to create a good profit margins and reputation overseas. But from the downstream end users and application analysis, such as: light energy science and technology, chau Ming technology, Abby's, lianjian photoelectric and leah DE, ao tuo electronics has undertaken many large projects. Especially has got the attention of the world in international competition and event, this symbolized our country LED display can always do STH unconventional or unorthodox, attracting global attention.
Five, the main rival was none other than yourself
Although our country LED display output independent brands and products to the world there are a lot of enterprise, of course with some big companies than abroad, looks thin. The main reason is the country tend to focus on the imitation, but ignore the innovation and brand innovation management, research and development and the market compared to the United States, Europe for the insufficient competition, in Asia, LED display industry in China is still very good.
To sum up, our country should possess LED display enterprise international competitiveness, exploit more high-end, the brand of the international market, it is necessary to deepen the brand consciousness, strengthen product quality management, pay attention to the international market changes, so as to timely adjust export strategy. Especially now, the RMB exchange rate volatility is has certain effect on the company's business. Is RMB continue to rise sharply and the future may bring adverse factors, which may weaken the enterprise operating results, serious impact on the company's operating performance and profit. From what has been discussed above, we strengthen own construction, optimize the structure of the internal management, improve enterprise production quality, strictly the concept of brand strategy, believe China LED display business go better and further.

This article key words: BVSION HONGKONG CO.,LIMITED, BVSION, BVS, LCD screen, LCD, LCD driver, INNOLUX LCD

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