High density small spacing led display rise, though not long, but the growth rate is amazing, in 2013, has the related agency predicted, its market scale will reach the $8. The huge market potential has attracted many manufacturers into the bureau, has not only the traditional led display manufacturer actively, there are many more beaching of DLP manufacturers, both common become important active forces in this emerging field. However, although the goals, the attitudes of both could not be more different.

For the traditional led display manufacturers, led display into small spacing is the necessity of developing its differentiation,facing the serious homogeneity phenomenon, the price war hot industry, high technical threshold, high profits of small spacing led is definitely out of tool. For them, small spacing, embodied in the led technology in the lead will largely improve the industry status, at the same time, high technical threshold is a direct result of the "content with rare for expensive", higher profits for companies to get rid of the traditional product price war "red sea", for its opened up a new "blue ocean". It was also because of this, the traditional led display manufacturer for small spacing led is very persistent, and abnormal high profile, became the small spacing led products the main driving force of public opinion.

In stark contrast, the traditional DLP manufacturers concern about led products, while for small spacing have even begun to vigorously inputs, is done quietly, there is quite a "focusing of making a fortune" posture. Could be so, because the DLP manufacturers to enter the small distance between the led market is more of a defensive attitude. Small spacing led products to enter the indoor application market, the current mainstream LCD splicing wall, DLP splicing wall is undoubtedly the "revolution" the focus of the object. Such as, Elijah, lianjian photoelectric led products represented by small spacing pushing have made it clear that, in some applications, small spacing led display the traditional liquid crystal splicing wall, DLP and so on has certain alternative splicing wall, ambition is self-evident. Compared with the LCD splicing product generalization application market, has been squeezed in a niche market of DLP splicing wall under greater pressure.

"If you can't stop, might as well try to hug", this is DLP manufacturers with LCD splicing manufacturer's bitter truth,

 therefore, in order to avoid the loss of opportunities in the field of liquid crystal and suppression of tragedy from happening again, DLP splicing industry giants chose "to" first, in the small distance between led products has loomed start, strive to stand in the forefront of this emerging field, master more say as much as possible. However, given the current DLP Mosaic products is still the main profit, and small spacing led is just a try, too high-profile publicity obviously is a kind of the DLP main business of their own, therefore, DLP makers chose the silence of the court of public opinion. This is just the enterprise benefit maximization of instinct, not stand still, if the future small spacing led products can cover DLP Mosaic products, so do not rule out collective outbreak of these enterprises.

In fact, small spacing led the market also does have such potential, and in 2014 is likely to be that watershed.

 Relevant agency predicted in 2014, the density of display screen is expected to reach 2 billion market incremental. In so far, small spacing led display has begun to television, high-end conference rooms and high-end consumer goods, such as simulation DLP Mosaic products place into the strong rule, and achieved some results. For a long time, DLP splicing products can become the overlord in the field of application, with is zero flat-fell seam, now, small spacing led products with "no flat-fell seam", it can be said that has endanger the survival of this. However, and the impact of the liquid crystal Mosaic products is different, because of the DLP manufacturers ready, therefore, der sex under impact are the DLP joining together the product itself, and faced by the makers of DLP is the transformation of the choices. The current stage of the contradiction between "low" and "concern", perhaps suffering during the transitional period of true portraiture.

Facing the small distance between the led market, LCD splicing and DLP firms has the contradiction of "both mutual bo", does this mean that the traditional led manufacturers can have nothing to fear? Of course, the answer is no. With the traditional led display products, led products is undoubtedly the advantages of small spacing, especially its has the indoor application, it is because of this, the small distance between the led products have been many led manufacturers as the "oil flow of fat", however, any mature technology takes time and money into, is still in its early stage of development of led technology is no exception, the application prospect of small spacing is unclear, spends is here, the result is "paying is not necessarily return".

Small spacing le products will bet on the indoor applications

At the beginning of the birth, small spacing led products will bet on the indoor application, however, for such an emerging technology, praised by users is not easy to get industry, especially the LCD splicing, DLP splicing products "bead jade in the former", its the first thing to do is to perfect oneself, and now one of the most urgent is the brightness control. Due to focus on outdoor applications, the traditional led display the brightness of the nature is, the higher the better, and in indoor application is different, the brightness will be controlled within a certain range, otherwise it will cause damage to the audience eyes. Related studies found that, when it is applied in indoor led display brightness range should be controlled in 100 CD/m2-300 CD/m2, is to make sure the best range of human comfort. That means, small spacing led display want to enter the market, indoor brightness will come down.

Although the brightness of the led display cut is not easy, however, want to be in grayscale without lowering is not

 easy, because of the traditional led display gray level will decrease with the reducing of brightness, which seriously affect the display effect. In other words, a successful application in indoor led products, small spacing will have low brightness, high gray level characteristics, for now, the technology improvement is absolutely on the "advanced", to the manufacturer's technical strength and financial strength are put forward higher requirements. And what this means is that the small distance between the led is not a "popular vegetables", manufacturers must consider before incoming own strength, otherwise it's easy to lose the lady.

The so-called "the wool is on sheep's body", small spacing led the high cost of product research and development,

 manufacturers eventually want to come back a little from the user, it is directly created "local tyrants" price of the product, and is reflected to the user community, is also "local tyrants" exclusive, huge "bad money" user groups, LCD, DLP, splicing wall will still be faithful fans, this is hard to change in a short period of time. Seemingly huge market space small spacing of led products, essentially lock application market scope is broad, and on the market development, has obvious differences with the traditional led display.

Led display for "superior", small spacing is the core

For the traditional led manufacturer, if you want to in the small distance between the led market share, not only should have professional technology, more for their own marketing mode and channel layout adjustment, obviously, this is not small, to enterprise's executive ability and innovation ability is quite a challenge. Therefore, in essence, small spacing led promotion is not just for technical upgrading, but the manufacturer of the renovation of the layout of the overall market risk factor, testing the waters manufacturers must look before you leap, do not be profitable fans spent eye.

Just to illustrate how different, small spacing led part of the main manufacturers to apply traditional can't touch the indoor led display as a focal point of the publicity is also in the public opinion guidance, indoor market, eating into DLP splicing screen, LCD splicing screen to the strength of the traditional market seems to be the small distance between the led application products the only symbol of success, while ignoring the inherent advantages of its application in outdoor market and it is of great value to be developed.

Of course, the reason will appear this kind of bias, a large part of the reason is that led display market suffered a 

bottleneck in traditional outdoor applications. With the increasing people's complaints of the led light pollution, led display more issued public management specification, large screen for examination and approval of outdoor installation of more and more difficult, in the traditional outdoor application market, led display is hard to have a major breakthrough. When the vulgar management to promote the sustainable development of the industry, the refining business became the only option, and the rise of small spacing led display is the perfect opportunity, digital signage applications is one of them.

The development of the technology and the improving of the degree of market awareness, making digital sign 

outdoor applications has become a trend, the size of the market is expanding fast.

Relevant agency predicted that by 2015, outdoor digital advertising turnover is expected to reach $3.4 billion. 

Huge space to grow up to become the motive force of the manufacturer's efforts on. Compared with the indoor environment, outdoor environment more complex, thus for digital signage display terminal put forward higher requirements, which, in the sunlight clearly visible is the first premise, which at this level, the led display has a natural advantage - itself luminous intensity is strong and support automatic brightness adjustment, direct sunlight within visual range when the screen surface display content is clear.

"Insulation" with DLP Mosaic products, LCD screen is trying to "highlight" compared to the led display no doubt win 

at the starting line, and the launch of small spacing of led display. Led display small spacing out not only make up for the traditional led display shows the effect of short board, more can and touching, glasses-free 3 d integration of factors, such as cloud computing trend, further meet the demand of the application of digital signage display terminal.

In addition to the traditional digital signage display terminal applications, led advertising machine is led display into 

another pattern in the field of digital signage. With the advantages of inherent led display, led advertising machine in both on the coverage on the display performance is due to the traditional LCD advertising machine, more in line with the application requirement of outdoor advertising machine.

For now, led display market share in the traditional outdoor applications while keeping growth, however, due to the 

shrinking of high-quality installation position, momentum is not due to an increase in the number of screen, but the increase in value of an original installation screen, this and the basic demands of digital signage applications have a high degree of similarity, can be said to be "like-minded".

Analysis of the personage inside course of study thinks, at the beginning of the birth, small spacing led products 

apply indoor screen lock as the main target, which means that the development is not perfect led products with small spacing is already very mature LCD splicing screen, DLP splicing screen confrontation, courage is commendable, but the process is bound to be difficult, but not necessarily obvious in the short term effect. In this case, the paper starts from the outdoor digital signage market has the congenital advantage will no doubt ease many. Both realistic interests and future development of outdoor led digital signage applications or will become small spacing of best practice field test.

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