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No Creative No Market, No innovation, No Market. Borrow the recent network hot words No one No X X is now the LED display industry is the most suitable. Each LED companies in mature technology, the product is complete, the price competition, service awareness, LED the enterprise survival environment more and more difficult. According to nine is building materials is understood, LED display companies only continuous innovation of technology, products, services, catering to meet customer demand, to win the trust of the customers and the market. Some enterprises in the process, also has the enterprise to be eliminated, but in 2014 was destined to become a LED the "rat," pick market pattern among enterprises.
The LED industry market analysis problems
1, the product is uneven The market lack of industry standards
Some companies are competing for market, with the low-end products, price war. Its characteristic is cheap, and there is no guarantee quality.
2, low profit financing difficulties
Excess capacity and malignant price competition between enterprises, the LED industry downstream enterprise product falling prices, profit margins are compressed. The LED display industry profit margins at around 20%, only less than 5% and net profit. Small and medium-sized enterprise financing difficult is the fact that does not dispute. External costs push money demand, in financing area without loose, small and medium-sized enterprises to obtain credit limited resources, financing needs satisfaction is low. With thin and small and medium-sized enterprises base, the loan difficulty also will increase. Even borrow money, interest on loans to rise and the price is too high, also let small and medium-sized enterprises can't afford to.
3, overcapacity evolution
With the development of LED industry, and many other industries into the LED industry, which caused serious excess capacity, also LED to the market competition environment deteriorating even further. Excessive investment makes a glut on the LED display industry, many enterprises in the low technical barriers in the middle and lower reaches. The future of LED enterprises will face cruel evolution. Only a few real has research and development, production strength of the enterprise will become stronger, and more enterprises will face the fate of elimination. An enterprise only by constantly accumulated attaches great importance to the talent, to create a good development environment, constantly do fine and stronger own products, can resist defeated by other competitors, and constantly in the field of their products and market development, consolidate, and powerful.
Transition segment LED display products, in order to take the opportunity, make the enterprise to survive in the cruel market competition, LED display enterprise is continuously increasing spending on research and development, manpower, the market and let enterprise cost rising, are treading on thin ice, struggling. Now the LED display market segment mainly has the following categories:
1. LED abnormity screen market: ball display screen, square column, cylindrical screen, lantern display screen, energy conservation and environmental protection screen, flexible display, this part of the market only a few manufacturers in the production, competition is not big, market is only a small part, does not suit, technical threshold is also high.
2. The distance between micro market: mainly used in the country's security monitoring and command center, military force, high precision cutting-edge fields such as space launch, this order is not too big, also not ordinary relations, production technology and quality requirement is very high, challenging for many businesses, and the smaller the distance between screen flat-fell seam problem also take care to do research, product success and passing rate to reach 99%, this product only state-owned enterprises and listed companies are well on the scale of market operation.
3. The big distance between markets: mainly used in the center of the city of the whole surface of the building wall body and roof, benchmarking is similar to the Hilton Hotel in zhejiang jiaxing roof made of nearly 3000 square meters of P52.5 led display. Shenzhen kingkey 100 had "local tyrants" 4 hours spent 4.8 million backed Chen chusheng, how amazing advertising revenue.
4. Normal product markets: indoor single color is already in China for nearly 20 years, how do module manufacturers
are not willing to do, indoor table cell board wholesale, have begun to fierce price war. Too many medium in the production of this kind of product wholesale, all say large amount of this product is simple, and big market. But this kind of product is subject to be luminous tube and chip manufacturers, the upstream enterprise can determine the wholesale market and walk far.
5. Leasing products market: in the leasing market, the specifications of the meteor, flashing, disorderly make this market has too many types, a large number of r&d, mould cost, product updates fast, from Belgium ba's original die-cast aluminum body, to the current simplification wiredrawing aluminum housing.LED enterprises do product doesn't have to be, everything is complete, must form its own unique style and characteristic of products, through one or two fist product, drive the other products sales. Spherical LED screen, cube, cone, cylinder screen, energy conservation and environmental protection etc, personalized products to meet the needs of customers. And Kang Shuo exhibition is caught the creative product of the market demand, has been in the forefront of the industry.
LED enterprises not only need to do to meet customer demand the product, but also to make innovation in service, instead of the previous service mode, willing to wait until the customer feedback to the question of LED enterprises to handle customer questions and objections. And it should be let go out of service, active attack, the timing for customers pre-sale, sale, after-sale return visit work. Customers in the process of using the products at the same time, should be regularly pay a return visit, collect customer use feeling and collect customer feedback problems, in a timely manner to the corresponding strategies for customers to solve the problem and difficulty.
LED display companies on the product, service, innovation is the only thing that there is a market, only innovation can develop, even only innovation can survive. It is No creative No Market.