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Glory is gone Aspects of future glory LED rental market
From:www.bvslcd.cn Time:2014-04-29 Views:
Generally speaking, the LED rental display mainly by some professional advertising company or leasing companies have sublet LED display to the units and individuals need to perform activities. LED display screen includes leasing in the broadest sense of the display screen manufacturers to provide leasing products manufacturers or advertisers, including rental business, advertisers to sublet to other unit or individual products. Strictly speaking, the two are different, have different market characteristics, but the rental market as a whole, the problems facing is the same.
The emergence of LED display rental market
With the development of the media and entertainment, LED display as the setting of the play video display products more and more appreciated and welcomed by the people, whether domestic or outdoor screen, LED display in a landslide gradually replaced the traditional projection instrument becomes the new display.
Because the stage activities are conducted regularly, usually belong to one-off consumption demand for LED display or less time consumption, active side hope don't have to buy the product directly, directly from an intermediary company according to their own need to choose a different size of LED display, both to save operating costs, can save a lot of unnecessary trouble. Therefore, the LED display rental industry developed rapidly and has become one of the big key battleground LED display market segment. At present, the LED display rental applications mainly include all kinds of literature and art joint performance, conference, business celebration, wedding, the exhibition as well as a variety of banquet, etc.
The development of LED display rental market

Got started in the 1990 s, the LED display industry in our country, but the rise of rental display market since 2006, the start time is not long, the original is not a promising niche markets, because of the high rental display demand for housing, design, and mould cost is large, the market demand is not big, so most of the companies are reluctant to accept such business, this time is mainly some design advantage more prominent medium-sized enterprise began gradually to intervene.
After four or five years of development, the LED display rental market to realize leap-forward progress, not only achieved a large number of professional leasing company, also for the time period of each large activities and celebration offers a gorgeous stage. Overall points to, with our own brand of LED display screen has experienced four main leasing period, belong to the starting period before 2007, 2007-2010 is a high-speed development period, 2011 years into the stable period, 2012 to present period belongs to the fierce competition. Then, the changes of the LED display screen market rental, price from the first 1000 yuan each flat now down to 300-400 yuan/flat; Lease manufacturer from the first dozen to now countless; Payment cycle from the earliest spot now junction delays of up to now.

The present situation of the LED display rental market
Now, our country LED rental display market changes as the change of the whole display industry environment. Conventional display areas, in particular, due to participate in the rise in the Numbers of enterprises, product prices falling fast, all kinds of artificial logistics costs rise, and so on factors, makes the current rental display manufacturers and vendors are under pressure. At the same time, rental display products all kinds of problems have also to cause social attention.
First, manufacturing companies on price.
Years, the price of LED display product starts to fall, at the same time, the price of LED rental display also appeared the situation in Waterloo (see table below).

1. The JPG
Table: P6 display, for example, from 2008 to 2012 product price comparison, unit: yuan/square meters
You can see from the table, from 2008 to 2012 in just five years' time, the LED rental display per square meter price down to 1/10 of the drop. A king in this price situation, many companies began to shopping price, to ensure that their sales. Several big LED display listed giants in the face of the company's poor sales record in 2012 and profits decline situation, advance rental market trapped, the price of a bloody fight took the lead in LED rental display market opened.
At the same time, in the few years, due to the surge in demand of the market, LED display screen market unusually hot, lease a group of professional LED display screen manufacturers leasing rapid rise, then formed the industry calls "the four companies, such as and LeiLing, auspicious light, depending on the jue xu and has big eyes, the collapse of shenzhen at the same time a batch of have the scale effect of LED display also increased rental display business, such as chau Ming, factory, sharp billiton, Michael sharp, easy to reach, etc; And, of course, a group of companies although there is no corresponding big companies but also play a price advantages, accumulated some markets, such as flux, DE color and so on.
Due to excessive competitive enterprise, LED display screen market rental price of a big fire unusually fierce, both listed companies and to LED display screen based enterprises, rental prices not only become a leasing industry to become the main characteristic of the whole industry.
Second, the LED display rental market competition chaos.
Experienced manufacturers wave after wave of price, display the lease for a living enterprise competition also began in the war, the lease of the same product price is not s
table, the customer's payment cycle is also gradually elongated, pricing between peers is self-evident. The same area, LED display screen manufacturers have increased rapidly in quantity, lease manufacturing company looking for distributors and agents are also beginning to join around the market, the increasingly transparent display manufacturers profit decline, prices forced quite some lease.
On the market at present, on the other hand, a professional LED display rental company has achieved rapid growth in number, but the overall strength is uneven, there is no corresponding leading enterprises, and leasing companies, manufacturers of LED display and relationship between engineering installation party; In addition, the lack of industry standards, resulting in the leasing industry is relatively loose, lack of sense of responsibility.
Again, the rental screen frequent market product safety issues.
In order to seize market, substandard products to begin to look up, even confusion in the rental market, buried under the safe hidden trouble. Whether display fire, falling above the masses, a cause, or light pollution and visual pollution, various security problems deeply damaged the image of LED display, also hindered the healthy development of the industry, even endanger people's lives and property. LED display screen for leasing its safety accountability problem worth probe.
Policy or as a double-edged sword

At present, the LED rental display market is still hot, and with the development of the media industry, the rental

 market demand will be more and more big, the requirement of LED display screen product leasing will be more and more is also high. Reliable quality in the future in high-end LED display will be the beacon rental market.

It is worth noting that introduced new economical policy, in 2013 countries, cancelled some big party activities, some of the existing activities also reduces the usage of LED display, the use of various large literary performance LED stage display screen has a certain degree of influence, especially on government orders, and rental display enterprise, the impact of different degrees.
With leasing companies, said national austerity policy enforcement will speed up the LED display industry reshuffle, some weaker, technology weaker companies may exit the market gradually, and more market will be more powerful LED display rental company occupied. At the same time, along with the rapid development of national economy, the gradual improvement of the living standard, people for the spiritual demand also is increasing day by day, for the pursuit of beauty will not stop, in relation to the lease of conference, exhibition, performance industry, a lot of demand for LED display must be present. From the demand of various conventional screen to a variety of different the demand of the screen, LED display as the most suitable for stage display devices, as a carrier to pass the beautiful, will get more and more comprehensive, more sophisticated applications.
LED display rental business want

As a professional LED rental LED display manufacturers, on the one hand, need deepening communication and 

contact with the manufacturers, at the same time, it will direct feedback market information to the manufacturing enterprises, in order to gain better resources and more close to the product of the market, win the profits of the enterprise itself and brand accumulation. Listen to the voices of the LED display rental business below.

The sea QianLong technology development co., LTD., general manager of Beijing Zhang zhijun,
For leasing the manufacturer, the quality and price of LED display is usually the most important two factors. Price competition is almost the mainstream market in the past, the past two years, the high quality LED display gradually be taken seriously. Because leasing companies are often faced with critical activities, such as TV program recording, conference, weddings, etc., on these important occasions, if the LED display quality closes nevertheless, display failure, damage will be big, light lose a rental fees, or lose a long-term customers.
Therefore, the high quality LED rental LED display are often more convincing than prices. From the perspective of lease, the high quality LED display should not only have good displa
y effect, simple drag and lightweight structure, but also have a new era under the demand of advertising communication.
Now, LED display pay more attention to in the form of a novel way of publicity and interaction for greater communication effect, such as more and more people love to take pictures and share similar social networks to weibo, circle of friends, there are more and more people will go to scan the qr code, but at the time of the LED display pictures or scanning, often will encounter some problems, such as the captured images will be Mosaic, grid, so that "high refresh, high gray scale, high efficiency" of the LED display will certainly be welcomed by customers. We are looking forward to the LED display manufacturing enterprises can continue to pay attention to product quality, provide more high-end, intelligent and cost-effective products.
Beijing bright creative culture communication co., LTD. General manager Xu Fei
In recent years, the LED display rental market rental prices experienced a very vicious competition, leasing customer is sensitive to price, cause the LED equipment leasing business is also very value the price of purchasing equipment, because of the high if you purchase cost, rental prices but there was no difference between, can lead to recover the cost is very slow. So, in general, most equipment leasing chamber of commerce, choose well-known LED display manufacturers cost-effective products.
Different lease manufacturer's definition of price is different also. The leasing companies committed to high-end market, hope can more stable LED display products, installation and use of more convenient, more perfect after-sales service. Price appeal is relatively weak. The low end of the leasing companies only want small survival, service and quality is not important, the price is the only thing they concern.
Wu Hanguo jia cheng turn media co., LTD. General manager Chen Zuguo
Although the current LED rental LED display market suffered brutal competition and challenges, but it is still a piece of the market can continue to explore. Leasing companies are faced with the problem is the LED display industry are faced with the problem, itself is still in the stage of transformation and upgrading, leasing firms also after shuffling movement.
In the future, LED rental LED display market will have a bigger cake, can be left to the last enterprise must have a good market share. Service good leasing company is the demand of the market, pursuit of low prices, the company will be squeezed out.
In short, whether it is a manufacturing company, or leasing companies, LED rental LED display market is the prospect of the industry consensus, but the current phase of challenge is also hard to avoid. With high density small spacing of emerging products such as LED display, for its leasing industry will inevitably have a profound impact, the traditional regular LED display can not only transfer part of market share, and prices fell more severe situation. Although future LED rental LED display market will continue to pay attention to the discretion of the price, but it is more concerned about the quality of the product, it is the inevitable trend in the industry to health and matured.
At the same time, the market will be phased out a batch of "-companies manufacturing companies and leasing companies, and finally to sustain the rental LED display manufacturers and leasing company is strength and advantage of a professional company. Can be judged, LED rental LED display market
will along with the development of the industry and development.

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