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Attack inside and out, liquid crystal display "deformation" the wind
From:www.bvslcd.cn Time:2014-04-08 Views:
In the field of current commercial display, liquid crystal display has become a well-deserved leader, as the "others" of this field, it is what is the advantage? In addition to bear the brunt of economic cost, diversification of display effect also nots allow to ignore. Alien splicing, transparent display, open hole 3 d, touch display, etc., establishment of "appearance" design emerge in endlessly, the attention of both vendor's investment and market are rising. So, what is the reason let LCD screen in "deformation" appearance of running to the road? Manufacturers of end user demand and transformation of the "inside".External stimulation: expand in emerging markets, liquid crystal display need to diversify
Mention the commercial display products, ordinary people thinks of above all is the best visual effects, although this is not necessarily the people USES screen display products, is can not be ignored in the process of actual building elements. In terms of liquid crystal display, from sd to hd to emerging 4 k, from single to splice, advances in technology continuously raise the audience's taste, simple large size and high-definition display already can not meet the definition of extreme visual effect, creativity become the essential factor. In this case, all kinds of service for changing effect of technology naturally became the darling of the market.
In the most representative abnormity splicing technology, for example, it broke the monotony of square wall, let the LCD splicing wall in appearance with greater flexibility, can be horizontal, vertical, oblique rotation even, let users from appearance can give the whole display wall more personalized design, create a distinctive design effect, so as to seize the audience's attention at the first time, improve the use efficiency of liquid crystal display. In the face of the general public and civil field is especially outstanding, and the field is also important cultivating objects of LCD screen in the present stage, is a typical representative of the application of digital signage industry.
In addition to the creative dedication, the civil user groups in the field of "discretization" also requires LCD display must be diversified. And professional in the field of basic demand roughly uniform is different, the general public as the main application object "nonprofessional" fields, application of subjectivity is stronger, the application requirements for application industry, site even used individual different and appear larger differences, therefore, both in structure and function is too single is not desirable, diversified products to meet the diversified demand, after all.
One hundred "subway", based on the market demands, in hd, large size, highlighting the basis of traditional technology innovation, more targeted and creative "peripheral" technology innovation is becoming more and more and it is not surprising.
Internal driving: core technology is not enough tricks up, innovative manufacturers to bet on details
For liquid crystal display "appearance control" phenomenon, if the market demand will increase as the "is" energy "facilitated", so the change of demand from the vendor level, is a "negative" energy "oppression", the name for profit, enterprises have to go all out.
Broad prospects for development makes more and more became involved in LCD display manufacturers, however, technology is the core of the panel to master in the hands of a few giants such as samsung, LG, sharp, this also means that for most manufacturers, want to through the core of technological innovation in the industry competition is very difficult, and, as the industry technology matures, the possibility that more and more small. However, "doesn't want to be a general soldiers isn't a good soldier", as long as possible, no one will willing to accompany run, eventually become market "abandoned", special-shaped splicing, 3-d, transparent display a variety of forms, such as the innovation constantly emerging, it is this urge to showcase.
In actual operation, driven by technological innovation brand influence of ascension is to the enterprise long-term development planning, and by the lead to the compression of profit margins, product homogeneity is the enterprise to face the reality of the challenges. Integrated service providers in order to break the deadlock, the industry transformation has become the consensus of the industry manufacturers, however, as a long-term technological innovation based on industry, in marketing, new technologies are still bear the main responsibility eye to attract users, and customized solutions and differentiated service is the user "sit down" to talk about that later. And what this means is that in the traditional marketing, the new technology is still worthy of "signature", and even customized solutions have been manufacturers as "pillars" of sustainable development, and its affiliated enterprises in marketing scheme, still have to take a back seat. Based on realistic interests, the manufacturer can only took pains to core technology of technology research and development of the type of the icing on the cake.
It was also because of the existence of this kind of initiative factors make LCD manufacturers "appearance" innovation with a certain blindness. Transparent displays, for example, once the technology is born will be paid close attention to by the height of the market, science fiction show effect to a great extent, to satisfy the curiosity of the display market point of view, and, due to technical threshold is higher, with transparent display product is a liquid crystal display manufacturers reveal the identity of the pilot symbol. Manufacturers, however, enthusiasm and application of market promotion is not proportional to, so far, transparent showed the presence of market value are still controversial, however, this does not hinder its extremely beloved innovations become the manufacturer.
However, this kind of situation will as the industry application of refinement gradually and change - the manufacturer's technology innovation will be more and more targeted, which echoes of comprehensive service provider. Practice, the application of liquid crystal splicing screen to achieve the best effect, you need to objective factors such as industry, environment, customers demand highly fit, that is to say, as a comprehensive service provider of LCD manufacturers, innovative technology is not enough, the most important thing is to blend in the innovative technology itself provide customized solutions, in satisfy user's mentality to see more at the same time to fully meet the demand of practical application. After all, only trying to ensure that customers maximize the resource utilization of, can really get their recognition, thus the enterprise bigger and stronger, gain a foothold in the fierce market competition.