According to the NPD "LCD TV (LCD) released a new Value Chain and the analysis of earnings (Quarterly LCD TV Value Chain & Insight Report), now the TV panel makers have enough ability to 4 k TV panel production and yield more and more, the Taiwan panel makers of gen (Innolux) and au optronics (AUO) is expected to lead the global 4 k panel shipments this year. Innolux with friends of the two Taiwan manufacturers shipments will account for 58% of global market in 2014; Followed by Samsung from Korea Samsung and LG, shipment 25%; The third is the Chinese manufacturers (huaxing photoelectric and boe), shipment was 14%.
NPD "watch said, TV brands in China and overseas manufacturers on the 4 k TV sales strategy has obvious difference, the goal of Chinese manufacturers are meager profit but high turnover in the domestic market, while overseas manufacturers hope to maximize the TV picture quality; So some panel makers to promote low spec 4 k TV panel, with a low price to drive shipments; However, this strategy and brand positioning 4 k TV into the strategy of the development of high-end products with high prices.
With China's TV brands continue to lead the 4 k TV production and shipment, the former six big brands 4 k panel TV demand has a decisive influence on all panel makers. Huaxing photoelectric, for example, 90% of the 4 k panel plan before shipment to China six major brands, 70%, boe optoelectronics group 57%, 56%. The global led TV panel makers ─ ─ 4 k of samsung and LG panel production plan relatively conservative, they 4 k panel mainly supply corp. 's TV brand is given priority to; Estimates this year's samsung and LG these brand will buy from its own internal 60% 4 k TV panels.
Deborah NPD "displays and television research director Yang said:" Samsung Display and LG Display to growing 4 k TV market expand their share of city, they demand of TV brands 4 k panel is the key. However, South Korea panel makers to increase 4 k panel production, in addition to the panel needs to satisfy his TV brand, customers still need to strive for more 4 k TV panel."
Yang and pointed out: "4 k mainly by supply side to promote the growth of the TV market, but the leading brand manufacturers to 4 k TV value and market positioning of the product still has concerns. Although some brands are planning to increase its 4 k TV shipment target, but we observed 4 k TV panels supply plan and purchase demand of consumers. There are still differences between"

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