Over the past few years, as the market further release, the whole LED display industry began to reproduce vitality, increasing competition market, however, is in contrast to enter the LED display industry enterprises more and more instead, "dark horse", "spoiler" have come in. With the overall increase in the number of competition, it is more difficult to gain a position in the LED display industry and become a leader.

The accelerating in recent years, industrial transformation and upgrading of the steps and into the threshold of the LED display industry, however, does not increase over the previous year, which caused the current industry situation: on one side is quantity more and more, screen of small and medium-sized enterprises; On the other hand, the barriers to building a well-known brand in the industry are getting higher. It is well known that the LED display industry has not produced a well-known brand with a non-industry background for a long time.
This situation has also left many LED display professionals in a development puzzle: is the market getting easier and easier to work on, so that many industry recruits and veterans will reenter the industry? Or is the market getting harder and harder, so long as it doesn't allow a new brand from 0 to 1 to rise strongly?
In recent years, many LED display manufacturers were busy transformation, upgrading and transformation, but ignore the industry one of the most important change inner variables: that is, the current into the line of threshold is also more and more simple, even some rely on the "shanzhai", "imitation" cottage enterprises and some pure traded is also easy to quickly into the LED display industry in the short term, and their life are very "strong". Their existence makes the complex industrial competition environment more difficult and changeable.
A growing number of LED display manufacturers are finding it easy to sell a product on the market. As long as the price is favorable enough, buyers can always be found. For example, a large number of imitation screen companies rely on low prices to survive in the low-end market. However, as the market enters a new round of consumption upgrades, the pressure on these screen companies will also become greater, and if they do not actively seek change, waiting for them will be a "dead end".
These screen companies are just the "spoiler" of the industry, and many of them are thinking of making a quick buck, rather than really wanting to develop and deploy in the LED display market in the long term. Actually thought carefully will find that the invisible threshold of LED display industry is now more and more high, especially want to enter the mainstream market, occupy a certain high-end market share, become the mainstream brands is very difficult, product innovation, after-sales service and so on various aspects ability, patent power requirements are rising.
However, it is also true that there are a lot of vassal and cottage enterprises that flock to the market by imitation and copying, and then make a profit under the dividends of some market segments. The reason is that the Chinese LED display industry is not mature enough and the market mechanism is not perfect enough. Now, industry and the users are in a mature gradually, gradually the pursuit of brand, quality, attaches great importance to the products, services and technology, the change of the channel, of course, also need a long process. Even so, the real stars of the industry are the big names with technology, products, brands and channels.
But, as "water to pure have no fish", the existence of the spoiler more reflection can make traditional industry brand, also let industry more competitive dynamics "regulars", also can better promote innovation progress.
The key words: brand, LED display, LCD, liquid crystal displays, industrial displays, innolux panel, chi mei, industrial control screen, LED display, oled display electronic screen, full color LED display screen, electronic display, single color LED display, full color display, LED electronic screen, transparent displays, outdoor displays, automotive displays, automotive LED display.
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