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China's car touch screen will toward specialization
From:www.bvslcd.cn Time:2014-10-09 Views:

Everlasting prosperity LCD screens

Everlasting prosperity vehicle-mounted LCD screen

      Tesla ModelS is not the only car with touch screen control, Sweden time 6:30 p.m. on August 26, 27 zeros (Beijing time), 7 luxurious Volvo car brand new generation SUVXC90 global debut in Stockholm. As Volvo for $11 billion to build a platform for the SPA, the first production models, new Volvo XC90 center console with large size touch screen for the first time, is expected to go public next year.

The intelligent car, touch screen and system are not or missing parts. Car touch screen could say the world are competing for the market, Europe and the United States a main system, the asia-pacific region is the in-car touch screen of the game.
Mobile devices ecological perfect at present, the two systems of the highest popularity is the iOS and android, are actively promoting the development of on-board system, let the car system in interactivity, experience and the establishment of the chain, etc., on a fast track.
The demand of the Japanese car touch screen is mainly composed of Panasonic, Pioneer and Alpine car navigation manufacturers dominated; While American and European car touch screen market mainly by the German continental group (ContinentalAG,), BP/Bosch, Johnson controls (JohnsonControls) and ford car console component manufacturers.
Introduces to the reporter according to the ultrasonic displays the chief engineer autobacs ems, compared with the consumer electronics field with a touch screen, with a touch screen display in automobile industry by long-term use under high temperature, high vibration, by high temperature, high humidity, high standards of testing for a long time, and to deal with all kinds of high strength and electromagnetic interference (EMI). Automotive components manufacturers including multi-touch support to the requirement of touch screen, large size, high reliability, high durability, etc. With large size and multi-touch is mainly in order to meet the user's experience, both similar and consumer electronics field, high reliability and high durability is a special emphasis on the automobile industry.
In addition, car touch screen environmental testing standards than other industries more exacting the use of electronic products, operating temperature specifications must be between 85 ℃ and 40 ℃, the temperature of 0 degrees Celsius touch screen also need touch of dustproof, shock resistance, anti glare, easy to distinguish, automatically adjust the brightness, this to want to touch display makers into the car, the harsh environment of the test will be the biggest challenge.
In addition, is the car touch screens certification standards strictly. Such as QS9000, TS16949, the U.S. auto industry standard, JIS Japan's auto industry standards and a number of ISO14000 environmental standards such as certification standards. General European and American customers certification period for three years, and need to tepe malyan management system and certification standards; The Japanese customer certification period is two years or so; Other emerging markets and domestic customers, usually referring to the design of Europe and the United States and Japan, has been certified by Europe and the United States or Japan clients directly have similar structure and design of products, certification period for a year or so. Car touch screen products, after the formal into the customer's system of supply chain, as long as the quality to maintain the customer required standard, it is difficult to be replaced by other manufacturers.
On-board display product design and production has a long life cycle, car touch screen must support more than five years in automotive production period, more than a decade of spare parts supply. So, any touch screen manufacturers teamed up with car manufacturers, business potential is large, in order to maintain the car production cycle and parts supply, automobile manufacturers and automobile components manufacturers to touch screen manufacturer gross margin is also high.
Recent Google with lars jointly issued forecast, to 2015, the world will have 6.6 billion interconnected objects, which estimates there are 62 million cars, cars will be the third largest Internet objects. According to the national bureau of statistics, civil car ownership in China more than 137 million vehicles at the end of 2013, and every year about 20 million new car sales. In the field of professional touch display, in-car touch screens will be the first outbreak of specialized market.
Due to the mainland in the smart car research and development, the lack of horizontal and vertical cooperation, the mainland a few models of car touch screen is basically applied multimedia center with car navigation, to industry in product performance, reliability, service life of the improvement of steam, after industry basically focus on the market, price competition with each other.

As more and more foreign brands pay more attention to the mainland market, whether the consumer experience, after-sales service market cultivation, or mainland Chinese brand consciously introduced imitation of foreign advanced intelligent car culture will be like a smart phone culture, accepted by the consumers in mainland and sought after, the mainland's car touch screens will toward specialization.

Shenzhen yong flourish is A group of first class agents of the small and medium size liquid crystal display screen, the main group of the LCD screen, group of the original gauge A LCD screen, industrial control panel, industrial LCD screens

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