Since the 1990 s, the LED display industry at home and abroad are high-speed development, especially in recent three years, due to the fierce market competition, industry appear shuffle phenomenon, many LED companies in China are already aware of competition pressure, increase capital investment, expanding the scale, and serious on leading technology, differentiated competition, especially with the LED lighting began aggressively into the application time, pulled open the prelude of the domestic LED lighting changes. At present, the domestic LED market is fully opened, compared with LED products exports still account for a large proportion. It is understood that the domestic LED industry concentrated in shenzhen, there are eighty percent products are exported. It seems that foreign demand is huge, strong export growth of LED products, in recent years, LED exports to keep the growth rate of 100% a year.
For the traditional Chinese enterprises, do a good job in the international market have a certain challenges. First, due to China's LED industry started relatively late, not enough understanding of intellectual property rights, of patent application and protection work is relatively lag, make Chinese LED display enterprise in the face of fierce market competition, by not LED patent this weapon, it is difficult to gain the initiative in the competition in the international market, often in a passive position. Second, LED international standards set in large scale, its system is relatively mature and perfect, and basic synchronization with the development of the market. And LED standard come on stage in our country is relatively backward, we should draw lessons from the advanced experience of the United States, the European Union and other countries, from the most urgent and the standard of the greatest influence on product development, rapid develop some standard or specification, which is helpful for the industrial development makes the industry enterprise can reference.

Again, the Chinese enterprises to the LED display the development of the international market is the competition of other countries. Single from Asia, industry development is perfect with these three countries, Japan, South Korea and China, each have each advantage: Japan LED industry started earlier, the industrial chain in good condition, has insignificant position in the international market, has accounted for a quarter of 2010 international market; Korea LED industry started relatively late, but depend on the agile skill development strength in a short span of a few years; While China's LED industry to carry out the government vigorously support, with labor, raw materials such as capital advantage. This a few big LED industrial power formed the format of the tripartite confrontation in Asia, market proportion for education. In addition to some, or LED lighting products in China the production and consumption of power, energy-saving lamps, incandescent light bulb yield were the highest in the world. The United States is one of the most developed areas of the global LED industry, is also China's largest export market.

In the long run, in the context of globalization and continuous ShangChangHua, LED the global competition is inevitable to have competition to have the motive force to promote industry progress, to promote the industry continuously forward, benign competition and promote the progress of the necessary conditions, but also should prevent vicious competition. The price war is a "double-edged sword" coexist, for industry, to promote the evolution of layout optimization, but for the company, is not the only ways to preempt the market, companies need to be according to the master of itself actual situation, to improve the quality of the products and brands, differentiated products, steadfast do their job, in this way can the LED display industry healthy development, enterprises can get advantage in the competition.
The emphasis of the different enterprise attention is different also, as to choose the domestic market is given priority to, or foreign markets is given priority to, LED display manufacturers should combine their own actual situation, not blindly follow suit, can gain a foothold in the fierce competition in the display market.

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