In 2013, the LED display application industry in our country the size of the market reached 27 billion yuan, more than 2012 25.3 billion yuan has risen about 8%.
LED display products in China's exports account for about 18% of the total sales, estimates the LED display exports to 4 billion ~ 5 billion yuan a year.
LED display is increasingly widely used

In 2013, the LED display application industry in our country the size of the market reached 27 billion yuan, has become a manufacturing power LED display application products and application of power.

LED display applications generally stable industry in our country, the number of companies across the country to display for the main business for around 400, workers, about 50000 people.
In 2013, the LED display application industry in our country the size of the market reached 27 billion yuan, more than 25.3 billion yuan has risen about 8% in 2012, than in previous years, growth has slowed. In the total application in LED display industry market, display product sales account for about 85% of the total sales; LED lighting and other LED display applications product sales accounted for about 15% of the total sales. In full screen product sales, the outdoor screen sales accounted for about 60%, indoor display sales accounted for about 40%. LED display products in China's exports account for about 18% of the total sales, estimates the LED display exports to 4 billion ~ 5 billion yuan a year.
Applications in 2013, according to the size of the industry product sales of more than one hundred million yuan enterprise has about 50, including nearly 30 sales of more than $200 million, sales of 500 million yuan of 7 ~ 10 enterprises. The size of the enterprise sales account for over 50% of the whole industry. Up to now, the LED display application for the main business of the listed companies directly or indirectly to nine. Shenzhen LED display mainly the scale of the enterprises in our country and export enterprises, and listed companies mainly concentrated area.

A variety of indoor and outdoor LED display key technology basic mature, improve the machine in terms of reliability and the technological level of our products and perfect, formed the standardized series of products. Full color indoor and outdoor display screen is widely used, indoor and outdoor high-definition full-color table technology products has become increasingly mature, become a market to be bestowed favor on newly.
The LED display application products in China has "core" in China, domestic LED chip, the drive circuit and other core components and materials used widely, to promote the development of display application industry. In the domestic market, the application of LED display products more widely, advertising media, convention and exhibition, information release, such as application quantity increase year by year. Can say, China has become a manufacturer of LED display application products and application of power, is heading for a technology powerhouse. At the same time, the LED display application enterprises in China has created a group of outstanding entrepreneurs and experts in the industry.
Five major factors restricting the LED industry development
Sales decline in margins, industry concentration is not high, the brand influence is prominent, collaborative innovation to strengthen the problem such as upstream and downstream industry development.
The LED industry development still faces some problems worthy of attention.
One is the capacity to increase, sales decline in margins. In fact, the amount of products from the industry's overall production scale, in 2013 LED production growth rate remained at more than 15%. However, due to the price, the influence of such factors as market sales revenue growth is small. Corresponding to this is a drop in overall industry profit level, production no income, no obvious features of the ZengLi to increase production.
The second is the small scale of enterprises, industry concentration is not high. Industry most enterprises with annual sales of 50 million yuan to 100 million yuan scale for many years, annual sales of listed companies is basically within 1 billion yuan. Through merger, acquisition and reorganization of listed companies in recent years, resource integration to promote the industry resources together, but there is no form large-scale accumulation effect.

3 it is the role of brand in the market is not prominent. In the domestic large engineering projects and industry

 application requirements, comparison pay attention to the enterprise comprehensive strength, professional ability and brand recognition. But in the conventional product sales price factors still play a leading role in most cases, malignant competition. In the international market, provide OEM products, such as channel sales occupy larger proportion, own brand has a long way towards the international market.

Fourth, upstream and downstream of collaborative innovation needs to be strengthened. LED industry chain of specialized division of labor is clear, as the LED display application products manufacturing, technology development, and service of refinement and specialization, the LED display screen production equipment, devices and material technology, etc, put forward many new requirements, an urgent need to strengthen technical cooperation interaction between LED industry chain upstream and downstream. High-density LED display product rapid development in recent years, it is the LED chip, packaging, material, technology, control technology of highly integrated innovation products, need to industrial chain each link of collaborative innovation, to promote the industrialization level.
Fifth, should continue to strengthen scientific and technological innovation. On the one hand, the innovation of the enterprise r&d spending less, LED display application industry listed companies annual r&d spending account for around 5% of its sales income generally, belongs to the general level, numerous unlisted companies lower proportion of r&d investment in innovation. On the other hand, the current relevant national science and technology plan projects, such as 863, and the ministry of industry and electronic information development fund projects, key support chip material and equipment, etc., support strength is not high for display applications.

According to application industry should focus on innovation
Along with the relatively mature and stable LED chip, display application industry began to pay attention to the application of innovation based on market demand.
Traditionally, the development of LED display application industry is basically driven by upstream LED chip material, from monochrome screen, double colors display screen to full color display, is the LED chip material industrialization drive display application product of industrialization. In recent years, along with the relatively mature and stable LED chip, display application industry began to pay attention to the application of innovation based on market demand.
First, the current direction of technological innovation in the whole LED display application industry mainly concentrated in the big screen intelligent control, high density show that the new product development, special of the opposite sex, LED display, LED display application engineering design applications products, and product reliability, energy saving, etc. Consistency in the wavelength of the LED chip material, antistatic ability, etc, continuously put forward new requirements. At the same time, the driver chips, LED encapsulation process requirements and continuously improve.
Second, small spacing density LED display in indoor and outdoor applications in expanding market scale, become the new growth point of market, especially in the indoor LED display high density dot spacing. With the emergence of P1.0 series products, indoor LED display high density dot spacing in the conference demo screen, indoor display information applications popular favor, has started to replace some traditional indoor display products. The application on the overall reliability and stability of the system put forward higher requirements.
Finally, for there are large quantities of security, monitoring and scheduling command center applications, such as indoor high density dot spacing products to replace the traditional DLP or LCD products, also need to be solved under the low brightness of high gray scale control, low rate of pixels is out of control, high reliability of the pixels, the video image processing and intelligent broadcast, combined with large pixel picture display and a series of problems.
These problems, need to industrial chain collaborative innovation, in view of the application requirements, technical cooperation, joint development to solve related technical bottleneck.

The development of LED display application industry, is worth to pay close attention to the following trends:

It is a full color, high definition display, intelligent and networked control. Indoor display mainly to full color, dot spacing and develop in the direction of high density, are expected to continue to replace traditional display in a broader range of products. Outdoor display mainly to large area, high motivation, special-shaped products and engineering design development, will be more to meet the needs of various outdoor display applications.

Second, basic technology standardization, application requirements diversification, personalized product design. Collaborative innovation specialization gradually clear, the industry chain, industry more advance together. Focus of enterprises pay more attention to product differentiation, market segment, brand connotation, enhance core competitiveness.
Three is to display systems engineering, technology and system integration of professional solutions. Facing the increasingly complex system application requirements, display application industry from a single product to provide to systems engineering construction and development. For industry application, industry demand for services and technical support of professional display system solutions provide will become the important development direction of the industry.

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