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LED display industry competition situation analysis
From:www.bvslcd.cn Time:2014-08-23 Views:

LED display industry price competition is not the only way out
LED display market in recent years, especially in the development of hot, on the one hand, is a LED display outdoor advertising effectiveness is sure by many businesses to second LED display application field is slowly expanding, this leads to the LED display market demand is gradually increasing, but the manufacturer of LED display is not easy, many businesses is clear: LED display business has become more and more bad.
Speak of the LED display industry is bad to do, in fact is various, but the point is that the market price of chaos, the larger manufacturers are those listed companies, their energy on doing a few small spacing etc. LED display products, products for a small spacing increased the access threshold, if want to production of small spacing LED display that is must have the material conditions of production of small spacing, on this condition, the first technology also needs to have support of machinery and equipment, small manufacturers trapped in don't have much money to buy equipment, products can be achieved on the profit and small spacing reached the height of the common product, this is their profit growth point. Big some of the listed companies is to divide this, don't have much time to do regular products.
Other middle reaches of the manufacturers, the price is quite high, but relatively lower than the price of the listed company, and are not much lower and middle reaches of a few manufacturer they want to make money, can do some project mat endowment of listed companies, but these companies can't do, now artificial cost increase year by year, make some middle enterprises have a very difficult, the increased cost of raw materials (month knot than cash to buy raw material prices of raw materials the tall 3 p.m.) thus LED to the hierarchical LED display the development of enterprises have a lot of problems, if supplier with them for money, in the circumstance that does not have too much money mat endowment, absolute collapse, only on the price of the product to do more to increase screen products bring profit to keep the difficult development of the enterprise, so that the factory price is quite high.
And some manufacturers, professional to do wholesale, wholesale may be equated with price picture, in this society is not a businessman can truly from the heart to say with you I sell this thing to you, don't make a penny or owed to you, as long as it is a businessman who said to listen to who don't believe it. They use raw materials can be with you in this way, but he only do wholesale, don't tube you after-sales service. Ph10 outdoor full color, for example, then the led is the key of led large screen, in raw material costs he accounts for 50-60% of the cost, the shenzhen side assembly house which several lamp price is very good general assembly house price a square is 500-1000 yuan a square, driver IC is more articles, that is more popular in the market now a Taiwanese brand brand sales, but not actually use the appearance of other brands of IC, in which a Taiwanese brand models, the cost can be saved, printed circuit board of the thickness of the articles about the inside of the circuit board is go line, if the thickness can not meet the requirements, the screen will be in the process of using bolt, a piece of board bolt less also can fly a few lines to connect outside, if many, module is basically has destroyed.


And cable, can be careful have a look at all to do wholesale manufacturers use are basically copper clad aluminum cables, aluminum cable, the wire used in the process of fever, not letter you can test it; And enclosure, if you buy a small display this is doesn't matter, if you buy a large screen box have exquisite, ten thousand steps back to the thickness of the tin of the at least 1.2 mm or 1.5 mm, the industry useful 0.8 mm casing, do you think this is very easy to deformation. Masks and the stand or fall of suite is the most direct mask a Mosaic, suites deformation and crack. Glue is good or bad influence on the price of the led display is not too big, if foreign projects or you put the screen in a near heavy moisture hope still consider the mask screw steel's. By the way the market do not interest yourself in the factory to full wafer led light-emitting diodes, here is not much said.

New mode LED industry adjustment change cause larger profit
In recent years, LED outdoor screen industry, many enterprises lining up, LED outdoor screen quality good and bad are intermingled. As a result, the market competition, the chaotic, excess production capacity, product homogeneity, low price competition, capital chain rupture problems emerge in endlessly, eventually will have to face the industry reshuffle, evolution. In addition, the game between enterprises, integration and market selection of most of the backward production capacity, the Matthew effect of stronger gradually formed the strong.


Around the ethos, however, with the "rational consumer" and "reduction wind" the prevalence of energy-saving

 environmental protection, the strong industry is faced with survival competition pressure, butterfly LED outdoor domestic enterprises go under, how to deal with the income not ZengLi crisis? This requires industry colleagues calm down and think.

As LED outdoor domestic market increasingly mature, from spontaneous, zhuifeng, disorderly... To have standard can depend on, gradually on the right track. For LED outdoor screen, colleagues know enterprise's development condition about the following: the quality pass, perfect service system, and continuous innovation. However, try to ask and have several LED outdoor screen enterprises can really do it?

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