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With deepening of LED display development, as well as the promotion of the maturity of the market, the commercial market demand for LED screen have appeared in the new climate. The overall trend is, LED screen started to refine the classification application domain. While further drive the market segment by segment and evolution of LED display products.
As is known to all, as a representative of the highlight of large size display, outdoor LED display have nearly show the king's position, is often defined as installed at the top of the building external wall, pillar of large size display products. But the development of technology and market, demand LED diversity application must adapt to the new requirements. The application is a force to be reckoned with in the digital signage industry.
In 2014, according to authoritative research institutions HIS company expects global digital signage market earnings will exceed $15.1 billion, an increase of 6% over the previous year. Among them, account for the lion's share of the digital signage display to achieve more than $6 billion in revenue in 2018, created the good development opportunity for commercial display industry.
LED display, as the main carrier of outdoor media, currently occupy more than 60% market share, its application has increasingly become the breach of the LED business diversification. Previously dominated by LCD digital signage industry also to embrace the LED screen. LED display has been applied in a shop window, subway station, restaurant chain case is increasing.Compared with other display technologies, LED display as a spontaneous light technology products, have innate high brightness, low power consumption, long life, the advantages of the colorful, compared with LCD, in such aspects as large size, special-shaped display also easier to implement, can fully satisfy application domain refinement process under complex showed that the application requirements.
Digital signage industry innovation and development, to display required to ascend, and diversified development direction in the field of LED display application has realized the high degree of overlap. With the rapid development of the global digital signage industry, LED display industry will benefit from it.
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