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When the LED display and outdoor media become more and more close relationship, listen to the outdoor media companies view of LED display and suggested that the needs of the industry. Is phoenix city medium professional outdoor LED display, heavyweight media operators, their cognition to display more frontier and real. The phoenix city media technology co., LTD., vice President, says Mr Mr Outdoor LED display has many advantages, is the outdoor advertising industry is new bestow favor on, at the same time also faces a variety of questions needs improvement, especially the transition period, the competition in the industry to build and more good quality, good performance and good service "good screen" urgent and necessary.
Outdoor "good screen" standard
With high arrival rate and low cost advantage, outdoor media has become the most rapid growth in recent years, the advertising media. According to the survey, in recent years, China's traditional media such as newspaper presents the negative growth trend, and outdoor media is still maintained rapid growth momentum. Among them, as more favor of LED display, outdoor media is growing at more than 25% a year, become the mainstay of outdoor advertising is strong.
"At present, the phoenix city media have layout all over the country more than 60 pieces of LED display screen, the market share of its own screen number, total area of the media, they own their own media covered cities, has its own core indexes such as media ownership to lead industry." Xiaodong wang, "as outdoor media company, phoenix city media always keep the favor and expectation for the LED display, especially welcomed by our and customer's good screen is rare."
What kind of LED display is a media company in the eyes of "good" screen? Xiaodong wang proposed standard at 8 o 'clock.
First, high resolution, high resolution to make high quality advertising images show possible;
Second, high brightness, outdoor environment requires higher brightness, especially the adjustable brightness;
Third, high refresh rate, high screen refresh rate to get the camera, the camera without black line, the color piece, picture is more stable;
Fourth, high intensity, high gray level to display color more even, the image is more exquisite, with high resolution, can make screen display high quality images;
Fifth, high contrast, is one of the necessary conditions for high quality screen, or display high gray level to be not to come out;
Sixth, white balance, restore the true picture color is white balance effect, directly influence the advertising effect;
Seventh, large Angle, covered with outdoor display screen viewing Angle, advertisers are hoping to see clearly and accurately to the original picture, pursuit of big Angle of view is inevitable requirement;
Eighth, uniformity, and it is also necessary for a good screen, depends on the quality of the light, the display design level and production technology level, calibration, installation, and other links.
In addition, a good LED display and more detailed requirements, quality and performance of the perfect is the same requirement.
As the change of outdoor advertising forms, in order to attract more advertiser and audience, LED display pay more attention to in the form of a novel way of publicity and interaction for greater communication effect, such as mobile phone screen image, image or scan the qr code on the screen, etc. As a result, the display of the LED display itself effect and the quality is very important. "In recent years, the LED display industry put forward the" three highs "(high refresh, high gray level and high utilization) concept, as a media company, of course we need index superior to the" three highs "display." Said Mr.
"Good screen" advice
"Good screen" is not only a media company with a product, is also the goal of the LED display industry. To be truly "good screen" standard, need the whole industrial chain of LED display industry interaction, chip enterprises, encapsulation, drive IC manufacturers, control system vendors, manufacturing enterprises and related accessories, and so on together, at the same time also is the work of industry organization, industry itself.
Xiaodong wang believes that there is no shortcut to promote "good" screen method, only rely on enterprises and industries to achieve consciously.
First, improve quality, improve reliability and reduce power consumption. "Currently operating a good screen is too little, everywhere can see low level, the imperfect of display screen in operation, it is disadvantageous for industry development in the future." Xiaodong wang admits, "originally, LED display is the icing on the cake products, but if quality closes nevertheless, damage the image of the display, even more damaging to the interests of the media and advertising company owner. Outdoor LED display need to address the improving the quality of the place is, the improvement of reliability and lower power consumption. High-pressure &high-concentration &low-viscosity is now the most should perfect LED 'good screen indicator."
Second, the unified, perfect the industry standard. Due to the LED display industry has differences in more detailed and there is no unified definition and concept, clear rules and standards, so it is difficult to find a related problems arise. Industry standard for outdoor LED display is not only a mandatory regulation, but also a means to enhance the level of the industry, in solving all kinds of disputes can also play the role of benchmarking. At present, the LED display industry has made quite a number of standards, but still need to keep pace with The Times, some details of the latest and the most perfect and modify. This part of the work will be the needs of the industry sustainable development.
At last, the selection of high quality enterprise. As the market screening and stick to the enterprise itself, the LED display industry need to emerge a number of socially responsible enterprises, LED industry to the direction of high quality, heavy service, promote the healthy development of the industry. High quality selection of enterprise is the result of spontaneous efforts on one hand, on the other hand is also periodic product of the development of the industry. In the future, LED display industry must be left to the final quality enterprise segmentation market together.
"Good screen" trend in the future
In recent years, the LED display industry emerged many new hot spot, the development trend of "good" screen will be reflected on these new trends. Xiaodong wang said that in the future, no matter at any stage, "screen", the first thing must have quality, pursue high quality is the key to build "good screen". At the same time, the LED display screen "screen" and the three development trends.
In the field of full-color outdoor display, outdoor SMD leds will be fully replace the LED LAMP. In the past, outdoor LED display is almost a straight insert full color, with constantly pr table paste products and technology, especially in the outdoor environment of waterproof, moistureproof, weather resistance, resist the ascension of substantial technology such as all kinds of harmful gas, make table display gradually into the outdoors. Analysis in recent years the development of the outdoor LED display industry form, door appearance display screen is the irreversible trend of the development of, almost unanimously of the personage inside course of study thinks, SMD LED display screen best replacement will be into the future. Therefore, the future of "good" screen should also be on the door appearance paste products, promote the development of household appearance stick full-color displays.
Internet broadcast technology. Networked broadcast technology is mainly manifested in the operation of outdoor media company, xiaodong wang, as by building up its own media outdoor LED media network, the phoenix outdoor LED broadcast network operating screen total area of more than 15000 square meters, construction location is important and significant, scarcity of core characteristics, covering 20 is the most important cities in China, reveals the media influence. In addition, advancing with The Times, phoenix city media according to customer demand for the development of innovation spread, the spread of positive development on cutting-edge technology, using screen interactive, mobile terminal and large-screen interactive way, broke through the outdoor LED the media dissemination of advertising information of the traditional model to the audience a one-way two-way communication era opens the outdoor media and there is no doubt that the future of "good screen" must join network broadcast of the army, a much larger contribution for the prosperity of outdoor advertising.
As vice President of outdoor media company, at the same time in LED display industry for many years of practical experience, Mr "good" screen for LED display, the privy. He called on, outdoor LED display is the nods eyeball pen of a city is beautiful, good shape outdoor "screen" the importance of self-evident. LED display industry must be truly realized the significance of improve product quality to the whole industry, only from the quality competition, rather than on the price LuanZhang, is the way out of the industry.