The castle light integrated gross margin from 19.74% in the first quarter of 2013 levels again fell to 15.21% in the fourth quarter of, and in the fourth quarter of 2012 the Philippines integrated gross margin is 19.60% of light. Only 15 months, the thin light fell 4.39% gross margin level.
Although the Philippines light is just one of many touch screen manufacturers, but the thin light touch screen peremptory has become the mainland counterparts eyes no doubt industry leader, was seen as an indicator of touch screen industry of mainland China and barometer.
The castle light integrated gross margin, will surely make the touch screen industry into endless panic. How much is the critical point of touch screen product gross margin, 12% or 13% or 14%?
This problem will affect the all the people who are concerned with the development of touch screen industry, because the thin light expansion has continued, recently have a touch screen manufacturer said, the castle of light touch screen monthly output will be expanded to 25 kk, crystal letter photoelectric, emperor photoelectric touch screen manufacturers also are planning to expand production capacity, in addition, in the pouring into touch screen, too...
However, one thing is touch industry practitioners know, namely the touch screen is still a sunrise industry, rather than a sunset industry, otherwise the thin light expansion has not, is to penetrate touch manufacturer not expansion, industry also won't appear constantly new entrants.
Touch industry practitioners don't because of the rapid decline in prices, touch screen manufacturers of continuous expansion and army are added to and from random condition, groundless panic.
Because the touch screen the second wave of the upcoming spring.
First of all, the light industry leader the Philippines has been in the camera quietly opened up a new battlefield, after all the thin light as a listed company can't afford to touch its main business gross profit margin of falling, so the castle light won't be endless expansion, the expansion of scale is still limited.
Chinese companies were starving, less bloated death is countless. Touch screen lack of industry standards, there is no standardized products, the mainstream technology in at any time change, the endless expansion or expansion, the end result will be only a enterprise or a industry to bilge to death.
Had consequences for its expansion, it is believed that whether the thin light or TPK (TPK) is very clear. From this point, scattered phase of the touch screen industry price shopping has in the past, this year will be a touch industry orderly competition in the era of the eight sits.
Industry is expected to ask the industry, now touch screen so a variety of technical solutions, on - cell, OGS, etc., what technology is the mainstream technology in the future? Is not a technical experts to the solution of the problem from the technical level of the industry, but from the industry pointed out that a maze on the law of development.
From past high-tech industry and the market law of development, only mature technology may bring full prosperity of the market, at the moment, touch screen technology is still in change, standard has not yet appeared, touch screen industry really enjoy feast moment not today, but tomorrow.
Actually, touch screen industry is a freak of high-tech industry nearly 30 years, its market scale and technology development changes even faster than today's mobile Internet.
Said the touch screen industry is a freak, because it is a technology by market pushed the development of the industry. The mature of market acceptance is far faster than speed. Today, touch-screen technology mature and changeable, is entirely predictable caused by the strong market demand.
This can be just a few short years from the capacitive touch screen, in the history of the development of.
In the time of the resistive touchscreen popular feature phones, capacitive touch screen products has appeared. Mobile phone companies including nokia, samsung, however, did not have a crush on capacitive touch screen products, because their technology is not mature, the yield of product is not high.
Just such a technology maturity, the yield of product is not high capacitance touch screen, was targeted by apple and jobs, to become the iPhone surprise in the mobile phone market.
Without it, the apple and the iPhone can accept the product rate is not high cost pressure.
Historically, see today. Now the iPhone 5 s - cell in touch screen technology is adopted by the mature? The roa is how much? MAO elder brother don't know, people who believe in the industry know much.
Today there may be a lot of touch screen bosses in on - cell, the OGS roa to worry about, and even sleepless. In fact, it is not necessary.
To be sure, the in - cell touch-screen technology even relatively mature, but in the case of the same rate, the cost of investment and production cost is much higher than on - cell and OGS, or there will be no on - cell, OGS market space, no development on - cell, OGS technology is necessary.
If, in today - cell and OGS space 50% drop in the cost of the product, then in future - 10% decline in the cost of the cell space may only, on the cell and OGS product price advantage will be obvious.
Each kind of new technology needs time to mature, and only mature product can really drive a full-blown market, so the touch screen practitioners today no need to worry about the technology of rapid change, also need not to touch screen products prices decline rapidly, and lose confidence in the market future development.
Because, from the point of past high-tech industry and the market law of development, only mature technology may bring full prosperity of the market, it is a feast for the future of the touch screen industry.
Market in just two or three years in the past, touch screen is enterprise level has produced several billions, even has been shortlisted for the hurun rich list. Believe that the second wave of the touch screen industry spring comes, there will be more touch screen manufacturers across the trillion-dollar mark.
More to the point, in the process of technology development, the market there will be the third wave touch screen, the fourth wave of spring. Touch screen market will also become after the Internet, China's second largest rich factory.
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